A page on Microsoft’s website currently lists almost 100 cases they are taking against software pirates that have been discovered through Windows Genuine Advantage. You can click on each case and see more details of their alleged crimes.
This could be rather embarassing for companies that are distributing illegal copies of Microsoft Software and the details could be found by potential shoppers when searching the web for information on these firms. If you’re looking to buy Microsoft Software check this out first and avoid these people. It will be interesting to see how effective this public shaming approach turns out to be.