I have tried many ways to open iTunes using my script. I cannot see what I am doing wrong

I have tried many different ways of loading the program, without success>
1. Run Program>"c:\program files\itunes.exe"
2. Run>"c:\users\Trevor\desktop\iTunes.exe (and .Ink)
I have even tried doing the CreateDir> before the Run Program> line.
Sometimes I get the error: Error Executing "c"\users\Trevor\desktop\itunes.exe (2)
Nothing seems to work
